Grow my groupEarnings · 60% ex VAT + 5%Creator PlaybookTerms
PLAYBOOKFrom content to your group.
Hook → reason → action
Creator Playbook · 01 / 07

Turn your audience into a real community.

A practical guide to introduce Motorz, give people a clear reason to join the app and convert an audience without turning your content into an ad.

1HookGive a reason2ExclusiveKeep it in group3ActionLink in bio
3 repeatable formats3 ready-to-film scripts14-day launch plan
THE PRINCIPLE

Don’t sell a download. Sell access to a community.

The core idea is simple: give people a real reason to join now — access your space, connect with other enthusiasts and take part in a community you actively build.

“If you follow me for automotive content, join my community on Motorz too.”
BEFORE YOU POST

Give people a reason to follow you on Motorz.

A

Create your group

Choose a topic directly connected to your content: BMW, Porsche, supercars, motorcycles, tuning, detailing, meets or another niche.

B

Offer something specific

Behind-the-scenes content, polls, reactions to followers’ cars, debates, meet announcements, vehicle picks or community discussions.

C

Put your link everywhere

TikTok/Instagram bio, highlighted stories, pinned comments, video descriptions and relevant replies.

POSITIONING

Motorz should complement your content

“Here I post my videos. On Motorz, we build the community together.”

A BIO THAT CONVERTS

Your link alone isn't enough. Give people a reason to tap.

Add one short line directly above your Motorz link. It should create an immediate reason to join: more content, community, passion or exclusive access.

01 · SIMPLE

🏎️ More car content here 👇

Join me for free on Motorz.

02 · COMMUNITY

🔥 Love cars?

Join my Motorz community 👇

03 · EXCLUSIVE

👀 Want to see more of my content?

Find me for free on Motorz 👇

04 · CURIOSITY

🏁 Real car enthusiasts are here.

Discover my Motorz space 👇

05 · DIRECT

📲 My content doesn't stop here.

Join me on Motorz 👇

06 · PERSONAL

❤️ If you enjoy my automotive content…

become part of my Motorz community 👇

07 · GROUP

🏎️ Want to join my group?

Join my group on Motorz and share your passion with us 👇

Tip: avoid a bio that only says “Download Motorz.” Give people a reason to click first, then place your personal link directly underneath.
THE 3 FORMATS THAT CONVERT

Don’t make one ad. Build a series.

Motorz should feel like a natural extension of the content your audience already follows.

01 · REEL / TIKTOK

Your normal content + a short transition

Keep the main value of the video, then finish with a short invitation to your community.

02 · STORY

Question, poll or visual proof

Use a simple interaction, then move the full discussion to your Motorz group.

03 · POST / CAROUSEL

Show what members can do

Explain why your space is different and what members can do there.

THE 80 / 20 RULE

80% content · 20% conversion

80% of the video should still be worth watching for someone who has never heard of Motorz. Use the final 20% to convert viewers.

READY-TO-FILM SCRIPTS

3 scripts to turn views into members.

01 · 12 SEC

« Si tu me suis pour les voitures, j’ai créé un espace où on peut vraiment en parler ensemble. Rejoins ma communauté sur Motorz, suis les marques que tu aimes et participe. Le lien est dans ma bio. »

02 · 15 SEC

« Je reçois trop de questions pour répondre à tout ici, donc j’ai ouvert ma communauté sur Motorz. On parle voitures, projets, modèles et de tout l’univers automobile. »

03 · 18 SEC

« Imagine un réseau social construit autour des passionnés de véhicules, avec des communautés pour les marques et modèles que tu aimes. C’est Motorz Social. »

HOOKS
  • « Les passionnés auto, ceci est pour vous. »
  • « Si tu peux parler de voitures pendant des heures, regarde ça. »
  • « J’ai créé un espace pour aller plus loin que les commentaires. »
STORIES & CTA

Get them involved before asking them to download.

An audience that has already voted or answered a question is easier to convert than a passive audience.

01BMW ou Mercedes ?

Créer une interaction simple.

02Débat complet sur Motorz

Créer de la curiosité.

03Montre le groupe

Apporter une preuve visuelle.

04Rejoins-nous ici →

Déclencher l’action.

14-DAY LAUNCH PLAN

14 days to build a habit.

Repetition matters more than one big post. Change the angle, not the destination.

J1Lancement

Présente Motorz, ton groupe et la raison de rejoindre.

J2Story

Fais voter ton audience puis renvoie vers ton groupe.

J3Reel normal

Ajoute un CTA Motorz dans les 3 dernières secondes.

J5Preuve

Montre une discussion, un sondage ou de nouveaux membres.

J7Challenge

Demande aux abonnés de rejoindre et participer.

J9Nouveau Reel

« On continue la discussion sur Motorz. »

J11Q&A

Réponds à une question puis dirige vers la communauté.

J14Rappel

Montre les progrès et invite clairement à rejoindre.

KPI / WHAT TO TRACK

Track what turns an audience into a community.

1. Link clicks

2. Downloads

3. Active users

4. Group participation

5. Revenue & commissions

THE MESSAGE TO REMEMBER

A creator brings what a simple ad cannot buy.

Trust, identity and the desire to participate alongside the rest of the community.

ANNEX · STORIES THAT CONVERT

Turn a simple Story into an entry point to Motorz.

No complicated ad needed: grab attention, give people a reason to join you, then finish with your personal Motorz link.

01 · HOOKGrab attention in seconds.
02 · REASONExplain why they should join you on Motorz.
03 · ACTIONFinish with your link and a clear CTA.
STORY 01 · COMMUNITY

🏎️ Want to join my group?

Find me on Motorz and share your passion with us.

STORY 02 · CURIOSITY

👀 My content doesn't stop here.

I'm also on Motorz. Join my space for free and discover the community.

STORY 03 · PASSION

🔥 Real car enthusiasts, I've got something for you.

Join me on Motorz and help build the community with me.

STORY 04 · CONTENT

📲 Want to see more of my car content?

Find me for free on Motorz. My link is right here.

STORY 05 · DIRECT

❤️ If you like what I share here…

Come be part of my Motorz community.

STORY 06 · ENTHUSIASTS

🏁 BMW, Porsche, Ferrari, bikes… you're in the right place.

Join Motorz through my link and meet enthusiasts like you.

Keep it simple.One Story = one idea. Avoid long paragraphs.
Show your world.Use a strong car or bike photo/video.
Make the link obvious.Use a visible link sticker with a clear CTA.
Test different hooks.Vary your Stories to learn what converts best.
Remember: Hook → Reason to join → Motorz link.

Don't just say “download Motorz”: give your audience a personal reason to join you.

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